Why Journal?
- Jordan Mottl
- Jun 28
- 2 min read
Updated: Jun 29

This online journal began as a New Year's resolution to learn web development. Needing content, I began writing down my thoughts and curiosities. It was a creative outlet and a place to express my lingering ideas. Gradually, themes emerged, and this blog took shape. With about a dozen articles published and even more in draft, my appreciation for this journal has shifted.
Here are four benefits of a leadership journal that I didn't expect.
Stay Short and Stay Clear
First, the journal has helped me filter out mental "noise". I've learned to reduce my tendency to connect every related, but not necessarily relevant, thought when writing. Many times, I'll start a "pre-draft" only to realize I've stumbled onto material for two or three distinct articles. While these ideas are related, leading the reader down such a meandering path detracts from clarity. This particular learning reminds me of a powerful piece of advice from a former manager, John M., who once told me, "an idea should cut like a knife, not float like a feather."
Now, "stay short and stay clear" is my go-to strategy, and it's making a difference in all areas of communication.
The Feynman Technique: "If you want to master something, teach it"
Second, I feel the impact of the Feynman technique through journaling. Feynman famously suggested that teaching forces you to clarify your understanding, identify knowledge gaps, and explain complex ideas simply. While I am not formally teaching, I experience a similar effect through journaling. As I write and revise, my clarity increases and my thoughts evolve. Sometimes, by the final draft, my initial perspective has changed completely. While I expected additional understanding, the significance of its impact has been surprising.
A Reference Library
Third, this journal has become a powerful reference tool. In a challenging work situation, I can reflect back on past writings for guidance. This could be to ground my self in core values, or add a new perspective to a past experience. Reflecting on past articles can be a catalyst to move forward.
Serving My Team
Fourth, this journal has proven invaluable for developing staff and my own performance. It allows me to bring fully developed thoughts to development conversations with my team - a level of preparation impossible without this personal passion project. On a personal level, the act of diligently evaluating my processes and thoughts through writing offers nothing but upside.
This online journal began as a web development project but quickly transformed into a creative outlet for personal reflection. Beyond its initial purpose, it's value has grown in unexpected ways.